Introduction
Instagram is one of the most popular social media platforms in the world, but it’s also an important tool for nonprofits and also it has been widely use in social media management. If you’re looking to raise awareness and funds for your nonprofit, Instagram can help you do that. Here are some tips for how to use Instagram for nonprofits:
Get your account in order.
Before you start using Instagram, make sure your account is set up properly. This will help you attract followers and keep them engaged with your content.
- Set up your profile
- Choose a username that reflects the organization or cause you are supporting (e.g., @lovehugsforanimals)
- Fill in all the sections of your profile. You can even add a cover photo! The more complete it looks, the better people will understand what your organization does and why they should follow it on social media (or donate money).
- Set up your bio. A short description of who you are and what makes you unique will help potential followers know why they should be paying attention to this particular account—and not just any other one that has cropped up recently in their newsfeeds or searches for similar topics. If possible, include links that lead directly back to other pages where people can learn more about how best to support what’s important to them if they’re interested beyond just “following” some random person online without much thought about whether there really might be something worthwhile behind all those pretty pictures being shared day after day at different times during different days/weeks throughout each year.”
Design a coherent content strategy.
A coherent content strategy will help you focus on your goals, develop a tone of voice and determine what content to post and when.
If you’re planning to use Instagram for nonprofits, it’s important that you design a coherent content strategy. A good content strategy will help you identify your target audience and set specific objectives related to their needs. Your goals should include getting people familiar with your organization, raising funds for projects or events, recruiting volunteers or serving as an online community hub.
You also need to decide how often you want to post on Instagram: daily? Weekly? Monthly? The more often you post the better chances there are that people will see what it is that’s being said about your nonprofit organization by following its account; however, it can be difficult if not impossible for some organizations (like those with lower budgets) who don’t have enough time available each day/weekend/monthly period between one another when posting at different times would cause confusion among followers who might miss seeing something because they weren’t logged in when something was uploaded earlier than expected due their own schedule changing while waiting around until later hours before finally deciding which posts were worth looking up at all
Utilize great visuals and video.
- Utilize great visuals and video.
- Use Instagram Stories.
- Tell your story using video.
Instagram Stories is a great tool for nonprofits because it allows you to capture followers’ attention with high-quality images, text, and video—all in real time. You can use stories for sharing updates about events or other news items as well as giving an inside look at what’s happening behind the scenes at your organization. If you’re new to using this feature, we’ve got a few tips that will help you get started:
• Keep it simple! When first using Instagram Stories, keep things simple by posting just one image per story (you can upload up to four). It’s also important not to fill up people’s feeds with too many posts in succession—try spacing them out so users don’t get overwhelmed by notifications on their phones all day long!
Inspire your supporters with calls to action.
Calls to action are messages that encourage readers to take the next step in a conversion process, whether it’s signing up for your email list or making a donation. If you’re working on an Instagram strategy for nonprofits, it’s important that you know what type of call to action will work best for your audience.
The first step is understanding who your target audience is and how they interact with content on Instagram. Are they more likely to engage with photos or videos? Do they tend to like posts from specific accounts? What kind of language do they use most frequently in their own posts? Once you have answers to these questions, consider creating calls-to-action based on this information:
- Use buttons strategically around shared media (photos and videos) that direct followers towards a link where they can learn more about the cause at hand or make donations directly from within the app itself. This makes it easy for people who may not know about your organization yet but are interested in learning more by clicking through immediately after viewing content related thereto!
Be consistent and interactive.
- Be consistent and interactive.
- Use a hashtag to track your posts.
- Post regularly.
- Respond to comments and questions as they occur, especially if you’re running a contest or campaign that requires user engagement (like the one we’ll talk about below). Don’t ignore your followers! They want to feel like they’re important, and you can do that by responding to them when they reach out to you. Don’t be afraid of getting personal—your followers want to know more about who you are and what inspires you, so share some fun facts about your life with them! And don’t be afraid of being funny or inspirational either; these kinds of posts will help inspire others in their own lives too, which can really boost engagement on social media overall because it shows off the content creators’ personality as well as their expertise in their field/industry/area of interest/etcetera…
Use Instagram to raise awareness for your nonprofit!
Instagram is a great platform for sharing your nonprofit’s mission. It’s visual, which means you can post photos of the people that your organization serves and the work that you’re doing to help them. This will help raise awareness for your organization and educate others on what you do.
Instagram also allows users to engage with each other, so it’s great for asking followers questions or getting feedback from them on how they feel about the work you do. You can also use it as an opportunity to share stories about how people have been helped by your nonprofit, which will create a sense of community around what you do and make people want to be involved in supporting it in any way they can!
Conclusion
Instagram is a great way to engage with your supporters and share your mission. Whether you’re just getting started or have been using Instagram for awhile, now is the time to take action! Follow our tips and get ready to connect with new audiences in an exciting new way.